Industry Day at the Range – Media

Industry Day at the Range 2017 will take place on Monday, January 16 from 8:30AM-4:30PM the day before the opening day of SHOT Show at the Boulder Rifle and Pistol Club. The day will be split into two sessions; the first will be open to up to 1,200 invited media members who are welcome to stay the entire day, the afternoon session will open at 12:00PM to up to 700 invited buyers, dealers, distributors, and retailers.

Badge Information: 
Your SHOT Show badge also serves as your Industry Day at the Range badge. Registered media will have a camera icon on the badge indicating all day range access (8:30am – 4:30pm).

SHOT Show packets began mailing in December. If you registered for Industry Day after your SHOT Show badge mailed or if you do not receive your packet by the time you leave for the show you may have a new badge printed at the Registration Desk (recommended) or at the range Monday morning.

The Registration Desk will be located outside the show press room in the Venetian Hotel, Level 3, Murano Ballroom, adjacent to the Sands Expo Center
Registration Desk Dates and Hours
Sunday, January 15                       12:00 pm – 5:00pm
Monday, January 16                      7:30 am – 5:00pm

Media and buyer attendance at Industry Day at the Range is by invitation only from companies exhibiting at Industry Day, and registration is now closed. We have reached capacity for the number of attendees that can be reasonably and safely accommodated. There is no on-site registration. If you are a member of the media or buyer and wish to attend Industry Day at the Range 2018, we suggest reaching out to an exhibitor you work closely with in June 2017 to request to be included on their invitation list.  This policy has been in effect for several years and has resulted in a positive experience both for exhibitors and attendees.

With over 170 manufacturers exhibiting, and over 500,000 rounds of ammunition shot, Industry Day is the premier shooting event in the industry, giving outdoor media and buyers the opportunity to shoot and test new products for the upcoming year. This year’s exhibiting companies include firearms, ATV and truck demos, knife throwing, archery and more. Industry Day at the Range™ is the largest, most influential one-day event in the hunting and shooting industry. For 11 years, Industry Day has been the epicenter where gun, archery and hunting manufacturers, dealers, buyers, retailers and the media join together for one day on the range where new products are unveiled, tested and analyzed. It provides a hands-on experience that one cannot get anywhere else.